About StepGoals

The story

StepGoals was built by Zachary Rosen — a long-time walker, hiker, and former athlete. When remote work crept into his daily routine, the incidental movement that had always kept him active started to disappear. Like a lot of people, he turned to step tracking apps to close the gap.

The apps he tried were good at recording numbers, but not great at driving behavior. The experience felt passive — a counter that told you where you ended up, not one that actively pulled you toward your goal throughout the day. He had a clear idea of what a more motivating experience could look like: smarter targets, better feedback, and a system that met you where you were rather than just measuring how far you fell short.

So he built it. With a background spanning product management, multimedia, and international development projects, Zachary brought a focus on user experience and behavior design to every part of the app. StepGoals launched in 2025 and has since grown into a full-featured walking and fitness app — with GPS sessions, challenges, streaks, a journal, Apple Watch support, and a motivation system designed to keep you moving from the first step of the day to the last.

What StepGoals is

StepGoals is an iPhone app that syncs with Apple Health to track your steps, distance, calories, active time, and floors climbed. Its core philosophy is that the biggest gains come from moving more than you currently do — not from hitting an arbitrary universal number. The app is built around that idea: personalized goals, live motivation targets, and a streak system that builds the kind of consistency that turns walking into a lasting habit.

The free tier is genuinely useful. Pro unlocks deeper reports, additional themes, more streak protections, and exclusive awards — but the core motivation loop is available to everyone.

The tools

The free calculators on this site — steps to distance, calorie burn, BMI, walking pace, and more — were built and shared by StepGoals as a resource for the walking and fitness community. No sign-up required. They use the same research-backed formulas that power the app.

Get in touch

Questions, feedback, or press enquiries: hello@stepgoals.app. We read everything and respond to every genuine message.